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The voice of the brand strategy consultancy, The Portnoy Group Inc.

The Brand Man Speaks is a dialogue about the consuming world in which we live and a guide to successfully navigating it. The goal is to educate people and companies about branding, the most powerful yet misunderstood business tool.

To learn more about branding and The Portnoy Group visit our website. Click on the link above, or click this link to the The Portnoy Group Blog Contact Page. 

May 21, 2007

Contacting Eli Portnoy and CultureRanch LLC for consulting services and speaking engagements

Thank you for reading The Brand Man Speaks a blog I write for my branding consultancy, CultureRanch LLC. (CultureRanch LLC)

The Brand Man Speaks may be your first introduction to me, Eli Portnoy, and my firm. People always ask me, "what do you really do? What is branding?"

The simple answer: We turn coffee into Starbucks.

(No we didn't do the brand work for Starbucks.)

We help companies become the Starbucks of their industry: Meaningful, dominant and highly desirable.

Clarifying and explaining how "Branding" impacts and influences all aspects of business today is what we love to do, and we do well. It has been our passion for the past 20 years to take the mystery, myths and misunderstandings out of Branding and help companies harness the power of this incredibly valuable marketing tool to their greatest benefit.

Branding is the heart and soul of any entity and controls not only what kind of message you dispense about your business but also communicates the nature of your corporate culture. Too often companies fail to understand this linkage and try to communicate one thing outwardly to customers and another internally to employees. That simply does not work.

For more information including information on our proprietary Focus Group marketing research or how to engage Mr. Portnoy to speak at your next meeting or conference visit CultureRanch LLC   website or email us

We look forward to talking to you soon.

Eli Portnoy