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The Portnoy Group


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One-Line Bio

Branding expert, commentator on consumer trends, marketing and behavior. Focus Group Facilitator.


Founder and CEO of the CultureRanch LLC (formerly The Portnoy Group Inc.)., a Brand Strategy Consultancy. Offices in Los Angeles Miami and Orlando.

What we do: Build brands that transcend existing competition and marketplace boundaries by creating new unparalleled profitable opportunities while engendering loyal, binding relationships with current customers and successfully luring new prospects. Creating a "love" factor between your business and your customer.

We provide a variety of marketing services including Brand Strategy development, Focus Group Facilitations, Brand Audits, Brand Standards Guides and Ad Agency reviews/selection consultations.

Author of "Let the Seller Beware: The consumer's complete guide to getting your money's worth" Collier/MacMillan 1990.
Educated at the University of Chicago's Graduate School of Business.
Held management positions with The Gillette Co., Bristol Myers Squibb, The Hard Rock Cafe International and Orrefors Kosta Boda Crystal NA.

Clients of the CultureRanch LLC (and The Portnoy Group Inc). have included: The Orlando Magic, (NBA); Tribune Companies; Knight-Ridder Inc.; New York Times Inc; BMW; North Jersey Media Group; Neutrogena; Planet Hollywood; Walt Disney World Entertainment and Casting; State of Florida; City of Orlando; EDS Credit Union; Darden Restaurants; Federated Department Stores; Lionel Richie; United Way; Rollins College;
For the complete list visit our website at

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Tennis, weight-lifting, cycling, architecture, the art market. Perfecting the Margarita. Finding the world's most perfect beach.