Thank you for reading The Brand Man Speaks a blog I write for my branding consultancy, The Portnoy Group, Brand Architecture.
The Brand Man Speaks may be your first introduction to me, Eli Portnoy, and my firm. People always ask me, "what do you really do? What is branding?"
The simple answer: We turn coffee into Starbucks.
(No we didn't do the brand work for Starbucks.)
We help companies become the Starbucks of their industry: Meaningful, dominant and highly desirable.
Clarifying and explaining how "Branding" impacts and influences all aspects of business today is what we love to do, and we do well. It has been our passion for the past 20 years to take the mystery, myths and misunderstandings out of Branding and help companies harness the power of this incredibly valuable marketing tool to their greatest benefit.
Branding is the heart and soul of any entity and controls not only what kind of message you dispense about your business but also communicates the nature of your corporate culture. Too often companies fail to understand this linkage and try to communicate one thing outwardly to customers and another internally to employees. That simply does not work.
For more information including information on our proprietary Focus Group marketing research or how to engage Mr. Portnoy to speak at your next meeting or conference visit The Portnoy Group website or email us contact@theportnoygroup.com.
We look forward to talking to you soon.
Eli Portnoy
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