SciFi Channel rebranding itself as "SyFy" to expand its identity/audience
The SciFi Channel (part of the NBC Universal Group) has announced a re branding effort to expand beyond just science-fiction stories and related subjects.
The new name: SyFy.
The new name retains the same phonics but with some light-hearted twist goes beyond the original and also makes it easier to build a stronger brand identity and channel destination.
The Channel's management knows it has a very loyal base of viewers but they feel they can keep and nurture those loyalists while expanding the channel's content and reach new audiences.
This kind of change is always risky when you have such a loyal consumer base, however, there is no doubt that having a brand name that is also the title for a particular genre limits brand growth and brand uniqueness and expandability. Overall, I believe this will be a successful move for the cable entity. Anxious to see the new graphic design to support the new name.
Watching out for you everyday.
Eli
I'm watching the SyFy rebrand closely as well. Have a few ADs on the campaign in London. I posted a few updates on my blog. http://dennytu.wordpress.com
I'm digging your blog!
Posted by: Denny | March 24, 2009 at 02:56 AM