Kellogg's turns soured Phelps endorsement deal into humanitarian effort

Kellogg's one of the country's leading cereal makers has turned a bad deal into a good one benefiting thousands of really needy people.

Kellogg's terminated their endorsement deal with Olympian Michael Phelps after Phelps admitted use of illegal drugs at a party last year. The incident was photographed and featured on the Internet.

Kellogg's had already produced millions of boxes of Corn Flakes and Frosted Flakes brand cereals with Phelps mug on the front of the boxes. They pulled the product when they dropped him as a celebrity endorser. What to do with the tons of cereal? A really good thing.

Kellogg's donated all the cereal to a food bank in San Francisco where product was happily accepted including with Phelps' face. The food bank has said that they rarely get cereal products donated and this unfortunate situation had a silver lining for them.

Good move on the part of Kellogg's even if it was partially a PR stunt. In this economy food banks are really hurting and the donation of quality food to a deserving facility outweighs any self serving activity by the company.

Watching out for you everyday.

Eli

Comments

[Nancy Grogan]

Imagine my surprise when I saw a mountain-sized display of these cereal boxes for sale ($1.99) at a discount grocery in SW Florida soon after you posted this!