The Brand Man Speaks: Starbucks to unveil new marketing strategy tomorrow

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Starbucks to unveil new marketing strategy tomorrow

Starbucks has announced that it will unveil its new marketing strategy to get the brand back on track as the coffee authority tomorrow at its annual shareholder's meeting in Seattle.

The brand now back under the direction of its original leader Howard Schultz will discuss ways the company will re-connect the brand emotionally with its core customers and outline new growth opportunities.

The Brand Man Speaks will review the information in a upcoming post. Stay tuned.

Watching out for you everyday.

Eli

Posted on March 18, 2008 in Advertising Campaigns, Brands needing help, Consumer Satisfaction Strategies, Corporate Behavior, Food and Drink | Permalink

Technorati Tags: Coffee, Howard Shultz, Starbucks