"THE BRAND MAN SPEAKS":
The voice of the brand strategy consultancy, The Portnoy Group Inc.

The Brand Man Speaks is a dialogue about the consuming world in which we live and a guide to successfully navigating it. The goal is to educate people and companies about branding, the most powerful yet misunderstood business tool.

To learn more about branding and The Portnoy Group visit our website. Click on the link above, or click this link to the The Portnoy Group Blog Contact Page. 



« Ever wonder why Southwest Airlines flight turn around is so quick? | Main | Ralph Lauren Polo logo has legal competition »

Corning to sell or dismantle venerable Steuben Crystal division

After nearly a decade of huge losses, Chemical/Glass manufacturer and innovator Corning Inc., has decided that its prestigious Steuben Crystal division must be sold or shut down.

Steuben which was founded in 1903 and is America's leading high-end crystal brand (along side French Baccarat, Irish Waterford, Swedish Orrefors among others) has consistently lost money serving as a showpiece business for the parent company. There is a world-renown glass museum associated with the Steuben facility in Corning, NY.

Apparently the mounting losses have reached a point where the prestige value of Steuben no longer merits the financial burden. The weakening economy has begun to negatively impact both luxury goods manufacturers and retailers. With the view that the recession will be fairly long, Corning may have decided to cut their losses now rather than try to wait for the economy to turn around. Additionally, crystal as a traditional wedding and anniversary gift is losing favor among both baby boomers and their children given its "only for special occasions" use and high maintenance perception. There has been a notable shift towards owing less formal homewares in the past several years.

Watching out for you everyday.

Eli

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b08969e200e550b2ce3a8833

Listed below are links to weblogs that reference Corning to sell or dismantle venerable Steuben Crystal division:

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

If you have a TypeKey or TypePad account, please Sign In

My Photo

Subscribe to RSS Feed

Technorati

  • Add to Technorati Favorites

Community

Sponsored Links

Blog Directories

Widgets

  • Get this widget from Widgetbox

This Blog on your mobile