"THE BRAND MAN SPEAKS":
The voice of the brand strategy consultancy, The Portnoy Group Inc.

The Brand Man Speaks is a dialogue about the consuming world in which we live and a guide to successfully navigating it. The goal is to educate people and companies about branding, the most powerful yet misunderstood business tool.

To learn more about branding and The Portnoy Group visit our website. Click on the link above, or click this link to the The Portnoy Group Blog Contact Page. 



« Best Western Hotels to launch Atria brand targeted to business travelers-by Eli | Main | Date Rape Drug poisoned toy, Aqua Dots, advertised for holidays-by Eli »

WalMart the grinch that stole more than Christmas from one employee-by Eli

I read with great concern the story of Deborah Shank a former WalMart employee who suffered permanent brain damage in an auto accident (she did not cause) seven years ago and after winning her personal injury lawsuit lost all the monies to her former employer.

The story appeared in the Wall Street Journal  and then on the editorial pages of the LA Times .

Originally, WalMart did the right thing allowing the employee's company subsidized health care coverage to pay the initial nearly $500,000 in medical bills. But apparently this past week the US 8th Circuit Court of Appeals has awarded WalMart the entire $417,477 legal award leaving NO MONEY for proper care of Ms. Shank. She now will be at the mercy of Medicaid and social security leaving her with the lowest level of care available.

The other oddity is that despite the fact that the lawsuit was paid for by Ms. Shank's family, WalMart is entitled to all recouped funds as per the terms of its health care contract with employees.

The issue as outlined by the LA Times is the difference between what is legally WalMart's and what is the right and humane thing to do.

This incident continues to show that WalMart plays both sides of the game with their brand. On the "public" side they want their image (through ad campaigns) to be one that shows them as compassionate to employees and an outstanding community contributor. On the other "private, corporate side" WalMart executives and legal teams work tirelessly to find ways to avoid unionization and healthcare reforms that might cost them money....and keep the Walton family ridiculously rich, top executives extremely well-paid and stockholders happy.

Ultimately, this duality undermines the brand and its long-term success which is becoming more apparent everyday as WalMart's sales and profit performance weakens year to year. Maybe WalMart's top brass will wake up one day and realize that penny wise (recouped monies in this case) is pound foolish.

Watching out for you everyday.

Eli

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b08969e200e5508b85588834

Listed below are links to weblogs that reference WalMart the grinch that stole more than Christmas from one employee-by Eli:

Comments

Post a comment

Comments are moderated, and will not appear on this weblog until the author has approved them.

If you have a TypeKey or TypePad account, please Sign In

My Photo

Subscribe to RSS Feed

Technorati

  • Add to Technorati Favorites

Community

Sponsored Links

Blog Directories

Widgets

  • Get this widget from Widgetbox

This Blog on your mobile