My Photo

Subscribe to RSS Feed

Technorati

  • Add to Technorati Favorites

"THE BRAND MAN SPEAKS":
The voice of the brand strategy consultancy, The Portnoy Group Inc.

The Brand Man Speaks is a dialogue about the consuming world in which we live and a guide to successfully navigating it. The goal is to educate people and companies about branding, the most powerful yet misunderstood business tool.

To learn more about branding and The Portnoy Group visit our website. Click on the link above, or click this link to the The Portnoy Group Blog Contact Page. 



« April retail sales tank. Consumers are concerned about gas prices, depressed value of homes, increasing food prices etal-by Eli | Main | Chrysler sold to private equity firm. Another case of brand incompatibility forces sale -by Eli »

Trendy Pinkberry "yogurt" brand comes under fire by California regulators: Is it really yogurt?-by Eli

Pinkberry the "uber-trendy"dessert brand is under fire. The brand which originated in West Hollywood, California and is now expanding throughout LA and New York, may not be yogurt after all but a yogurt-like paste that when mixed with water "appears" to be a frozen yogurt product.

An LA resident has brought a civil suit in Los Angeles against the company claiming the product is not really yogurt and that the company is misleading its (very) loyal customers by proclaiming the product is very healthy yogurt.

Apparently the production process of the dessert fails to meet California Department of Food and Agriculture regulations and for the short term Pinkberry has stopped calling its product yogurt.

The brand has to this point positioned itself as the "most" healthy frozen yogurt on the market but if it doesn't have a bacteria component (to be called "yogurt") it will simply have to be re-branded as an uber-dessert. (Personally, I am not a fan of the taste..its kind of sour...the fruit toppings "help" it taste better IMO...but I eat it because it is supposedly healthy and I admit it...its a cool brand...as marketed).

Why the uproar? Pinkberry is an amazing success serving over 3000 people a day per location with devotees driving as much as an hour and waiting in line (with security guards at some locations mind you) and risking parking tickets in some locations.... another 15 to 30 minutes to buy the frozen concoction. Pinkberry's success has spawned numerous competitors in LA all using similar names like Kiwiberry and Roseberry.

To better understand their story go to the Pinkberry website. It's a trip.

Watching out for you everyday.

Eli

TrackBack

TrackBack URL for this entry:
http://www.typepad.com/services/trackback/6a00d83451b08969e200e55095983c8833

Listed below are links to weblogs that reference Trendy Pinkberry "yogurt" brand comes under fire by California regulators: Is it really yogurt?-by Eli:

Comments

nike dunks

I'm pretty new to blogging and actually value your written content. The write-up has genuinely peaked my curiosity. I'm heading to bookmark your web page and retain checking your articles out.

The comments to this entry are closed.